Berkleemusic is THE place to learn about what’s happening in the music industry and how to effectively leverage the tools available to today’s musician to market music both online and via traditional outlets. We have courses on the Future of Music and the Music Business with Dave Kusek, Online Music Marketing with Mike King, Concert Touring with Jeff Dorenfeld and John Czajkowski, Music Industry Entrepreneurship with George Howard, and the list goes on and on.
I often say that in addition to being the dean of continuing education at Berkleemusic, I am also a student. I’ve learned so much from the curricula and instructors listed above, and I’ve have the good fortune to be able to apply this knowledge to my own kids/family music project, Debbie and Friends.
The most recent outgrowth of my music business education with Berkleemusic is a fan-engaging remix contest for kids and families. As our courses teach, visionary artist managers such as Terry McBride of Nettwerk have been doing this kind of things for years with mainstream artists. I’m hoping it will be successful for kids/family music and with our fan families who want to engage in musical activities beyond listening. My producer, Michael Carrera, prepared a GarageBand version of one of our new songs that was originally produced in Logic. There are a lot less tracks than the original version, but we wanted to make the GarageBand file manageable for our young producers. The contest is now live and can be found here.
The contest just launched and already we’ve been able to monitor interest and excitement from our fan families and people in the Remix world. Remix Comps not only embraced the idea that’s outside of their genre, they also made a special effort to convey this is a contest geared towards kids/family music.
It will be interesting to see how the contest unfolds. I’ll report back on April 5, to announce the winner and share the experience.
What kind of fan-engaging ideas have you been able to try with your music as a result of your studies with Berkleemusic?