The following is an example of a fan engagement activity within the context of an email-for-media campaign. This idea is consistent with the marketing concepts covered in Mike King’s Online Music Marketing course with Berkleemusic.
Debbie and Friends has a new song/cartoon entitled “When You Were One.” The song celebrates a child’s life and special moments from ages 1-5. Here’s a link to our YouTube channel where the song is featured.
After receiving several requests from our fan families, we made the mp3 available to our to use as a soundtrack for their own family movies and slideshows. See the download link below.
We also encouraged folks to post their movies to YouTube with a hash tag #WYW1 so we can see their creations! The results are TBD. For now, the responses have been very positive.
Here’s a link to the campaign.
How have you used media for fan engagement? Please share your thoughts.