As many of you know, I have a kids/family project called Debbie and Friends. One of the most rewarding aspects is interacting with our fan families and making them proactive contributors to our overall plans, including song and video production.
A recent example is “casting” the part of the fairy for our new song about Cinderella. We offered up half a dozen “fairy” characters for our fan families to weigh in on and we received more than 100 enthusiastic votes!
The Fairy Godfather won. We are having a great time working on his lines! The song and the cartoon are currently in production.
Our fan families are always part of our new product development process from start to finish. This kind of engagement not only furthers our relationship, but also makes for a better product!
The final version will be released in December.
No matter the genre, fan engagement is important! What are some of the ways you involve your fans?