It’s an exciting time to be a musician. There are so many new channels of distribution, new formats, and new delivery options that can help you expose your music to potential fans. I have found animated music videos to be an excellent platform for reaching new fans and reconnecting with existing ones.
The three main ingredients needed to produce an animated music video are:
1. A fully produced song that lends itself to visual representation. Although the example that follows is for children/family music, animation can work for any genre or age demographic.
2. A graphic designer to create compelling characters and imagery.
3. An animator who can storyboard the project and create the animation.
The entire process can take 6 to 12 weeks.
Start with a Song
All Debbie and Friends’ animated music videos are based on the original songs that we perform from our CD, Story Songs and Sing Alongs. The final mastered version of the song is used for preproduction planning purposes only. The audio mix is somewhat different in the animated feature to best support the visuals.
Our most recent animated music video was based on our “Jack and the Beanstalk” story song.
Main Character Design
A creative brief is sent to the designer, Robert Heath at Barkley Studios who designs the main characters and elements of the story.
Backgrounds and Scenes
Next, the designers and animators at Planet Sunday create backgrounds and scenes to support the characters and the overall storyline.
Once the characters and background scenes are developed, a storyboard movie is created putting rough action sketches to music. We typically do two or three iterations of the storyboard movie before locking it down and going into production on the final movie.
Al Hirschfeld, the visual artist best known for his cartoon-like line renditions of musicians and actors, always hid his daughter’s name “Nina” in his artwork. Along this line, all Debbie and Friends’ music videos have a “Spider” that drops down and makes a brief cameo at some point during our cartoons. It’s become a fun activity for our fan families to “find the spider” and write to tell me where it is. This is another example of how the music videos help us stay connected with our fans.
The finished movie is uploaded to our You Tube channel and related children’s music video sites such as jitterbug.tv and totlol.com. They are promoted to our fan families via our Debbie and Friends email newsletter, Facebook posts, and blog posts, etc.
The animated music video becomes a viral marketing tool as our fan families share the links and embed codes with their friends. The videos have proven to be great market research tools as well. We are receiving lots of requests to turn the music videos into a DVD product that can be played at home or in the car. Individual music video downloads can be made available to purchase as well. And, the animated music videos can serve as licensing vehicles for film and TV placements.
Indeed, it’s an exciting time to be a musician!