iMix for Promotion

Oct 27 2007

How can you put your music in front of people who are searching for better-known artists of your genre? Create an iMix with their music and yours combined!

What is an iMix? Think of it as a playlist that you share with the entire iTunes community. It’s designed to help the listener, but it is also a wonderful promotional vehicle for artists.

I am a children’s music artist under the name of Debbie and Friends and have a new CD that needs some buzz. Part of my marketing strategy includes creating iMixes that combine my music with better established, highly-searched children’s music artists that, like me, cater to the pre-school demographic.

Here is my first kid’s music iMix (my songs are listed on tracks 4, 7, and 12):

Higher-rated iMixes get more visibility, so it’s important to send it to as many folks as possible! For example, promote the iMix link on your blog… ; )

I’ll report back on the results after a few weeks. In the meantime, I’d love to know how some of you are planning to use iMixes to promote your music.

Good luck!

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